State-of-the-Art Hospitals: The Home of Exceptional HealthcareWe care more.

50 Years of Healthcare Excellence &
Innovation in Quality Care with Electiva
The Pines Hospital

Scale your practice with confidence

At our hospitals, we provide the perfect platform for healthcare professionals to expand their practice with ease. Whether you are looking to grow your patient list, introduce new treatment options, or establish a stronger presence in private healthcare, our facilities and support systems are designed to help you scale efficiently.

With state-of-the-art theatres, fully equipped consultation rooms, and a highly skilled medical team, you can focus on patient care while we provide the infrastructure and operational excellence to support your growth.

Expand into New Specialties & Services

We offer flexible theatre and clinic availability, allowing you to take on more cases, diversify your procedures, and explore new specialisms. Our hospitals cater to a broad range of treatments, including general surgery, gynaecology, orthopaedics, urology, and cosmetic procedures.

Whether you’re an experienced consultant looking to broaden your expertise or an established surgeon seeking greater independence, our facilities provide a seamless environment to expand into new areas while maintaining the highest standards of patient care.

Strategic Collaboration & Long-Term Success

Beyond theatre access, we actively foster collaboration between healthcare professionals to create opportunities for referrals, multi-disciplinary partnerships, and shared patient pathways. With dedicated business development support, marketing assistance, and a strong reputation in the private healthcare sector, we help you build your profile, attract new patients, and establish yourself as a leader in your field. Our commitment to long-term partnerships ensures that as your practice grows, we continue to provide the resources, flexibility, and support
you need to thrive.

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    Electiva Birmingham - The Home of Exceptional Healthcare

    Where Exceptional Care Meets Unforgettable Comfort

    Electiva Birmingham, part of the Electiva network, is committed to delivering exceptional patient care and creating a comfortable environment for our patients. With a focus on providing the highest possible standard of care and aftercare, we ensure that each patient receives excellent treatment during their cosmetic surgical or non-surgical procedures. Our experienced surgeons and dedicated medical team work together to prioritise patient well-being and ensure a positive and relaxed experience throughout their stay.

    Conveniently located just a short drive south of Birmingham City Centre, Electiva Birmingham off ers excellent accessibility for patients in Birmingham and the wider West Midlands region. Situated near major motorway networks such as the M5 and M42, our hospital is easily reachable by car, train, and bus. We understand the importance of convenience for our patients, and our strategic location ensures that accessing our facility is hassle-free for both patients and visitors.

    At Electiva Birmingham, we pride ourselves on providing a comprehensive range of high-quality healthcare services. Our facility features advanced equipment and technology, including four state-of-the-art operating theatres and spacious patient bedrooms designed for comfort and relaxation. From personalised care to a commitment to clinical excellence, our dedicated team of surgeons, nurses, and medical professionals work together to ensure the best possible outcomes for our patients. With a focus on maintaining the highest standards of medical ethics and a continuous dedication to patient satisfaction, we strive to make each patient’s experience at Electiva Birmingham exceptional.

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    Electiva Manchester - Exceptional Surgical Care and Compassion

    Cutting-edge surgical care and specialised treatments in general surgery, orthopedics, gynecology, and urology, backed by advanced facilities and a dedicated team at Electiva Manchester.

    Discover Electiva Manchester, where we off er expert surgical treatments in
    general surgery, orthopaedics, gynaecology, and urology. Experience the
    highest standards of care, advanced facilities, and a dedicated team committed
    to your well-being and satisfaction.

    At Electiva Manchester, our highly qualifi ed surgeons and medical professionals bring
    extensive expertise to each procedure. With state-of-the-art facilities and a focus on
    clinical excellence, we provide superior surgical care that exceeds expectations.

    Your well-being is our top priority at Electiva Hospitals Manchester. Our compassionate team is dedicated to delivering
    patient-centered care, ensuring your comfort and peace of mind throughout your surgical journey.
    Trust us to provide exceptional care and support from start to finish.

    Experience exceptional surgical care and personalised attention at Electiva Manchester. With our skilled team, advanced facilities, and patient-focused approach, we are committed to delivering outstanding results and exceeding your expectations.

    Step-by-Step Excellence: Our Process for Exceptional Service

    State-of-the-Art Facilities

    Cutting-edge technology and fully equipped theatres for a wide range of Surgical procedures.

    Highly Skilled Medical Team

    Leading consultants, experienced nursing sta ,
    and specialist healthcare professionals committed
    to exceptional patient care

    Flexible Theatre & Clinic Availability

    Surgeons benefit from optimal scheduling, ensuring efficiency and convenience.

    Dedicated Business Development Manager

    Each surgeon and client have a designated point of contact for seamless collaboration and long-term success

    Our Management Team

    Lee Rycroft

    Group Head of Theatre Management

    As Group Head of Theatre Management at Electiva Hospitals, Lee Rycroft oversees the efficient delivery of theatre services. Reporting to the Hospital Director, he ensures high standards across multiple sites. With expertise in managing surgical teams and services, Lee plays a key role in optimising performance while maintaining clinical excellence.

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    Lee has successfully embedded a structured, strategic approach to managing theatre departments, ensuring that the group’s vision for high-quality, patient-centred care remains at the forefront of all operations. By fostering a culture of continuous improvement and excellence, Lee consistently aligns team performance and service delivery with organizational goals.

    A proactive leader, Lee ensures the effective implementation of national and local guidelines, translating them into actionable objectives to meet and exceed service expectations. Lee’s ability to navigate the complexities of diverse processes and demands allows for seamless operations and a strong focus on patient safety and clinical outcomes.

    As a key member of the senior management team, Lee provides critical support to the Hospital Registered Managers, to ensure the smooth and effective management of hospital operations. With a commitment to collaboration and innovation, Lee plays a pivotal role in advancing Electiva Hospitals’ reputation as a leader in delivering exceptional surgical care and operational excellence.

    Kerry Harper

    Business Development Manager - Manchester

    As Business Development Manager at Electiva Hospitals Manchester, Kerry Harper brings 27 years of expertise in plastic surgery. Recently transitioning into a B2B role, Kerry leverages her knowledge to build strong partnerships, enhancing the hospital’s business network and patient experience.

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    In her current role, Kerry takes a meticulous and strategic approach to maintaining and strengthening relationships with Electiva’s esteemed surgeons and partner organisations. She is deeply committed to driving growth by identifying new collaboration opportunities, fostering innovation, and ensuring the hospital’s continued excellence in patient-centred care.

    Kerry’s passion for healthcare and her ability to seamlessly bridge clinical priorities with business objectives make her an invaluable asset to Electiva Hospital. Her proven expertise, coupled with her precision and foresight, allows her to deliver impactful results that align with the hospital’s mission of delivering world-class surgical care.

    With a profound pride in her work and a relentless drive to exceed expectations, Kerry is a key contributor to Electiva Hospital’s reputation as a leader in the healthcare industry. She continues to champion excellence, collaboration, and innovation, ensuring that Electiva remains a trusted partner for surgeons and healthcare organisations alike.

    Kelly Ellis

    Chief Operations Director

    As Operations Manager at Electiva Healthcare, Kelly Ellis brings 14 years of expertise in compliance, patient support, and complaints resolution. She played a key role in registering multiple clinics with the CQC, using her skills in HR, complaint handling, and regulatory processes to ensure high standards across all locations.

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    She then transitioned to a leading cosmetic surgery provider, where she initially worked as Lead Admin Manager. Her expertise and leadership earned her rapid promotions to Registered Manager and later to Regional Operations Coordinator/Manager, overseeing administrative teams across multiple locations. In this role, she played a crucial part in optimizing customer service, improving surgeon utilization, and minimizing last-minute surgical cancellations. Kelly later moved into a Business Relationship Manager role, acting as the key liaison between the organization and its surgeons, ensuring governance compliance and assisting in revalidation processes. Her skills in complaint resolution also became a valuable asset.

    Seeking a new challenge, she shifted her focus to complaints management, joining a well-known clinic group as Complaints Manager, where she managed refund processes and supported clinical teams in post-operative care coordination during the 2020 lockdown.

    After a brief return to a previous organization as Complaints Coordinator—handling Stage 1 complaint investigations and subject access requests—Kelly rejoined another major clinic group as Group Complaints Manager. She then took on the role of Patient Support Manager at a healthcare provider, overseeing complaints, refunds, revisions, and pre- and post-operative support teams. Her leadership and operational expertise led to her recent promotion to Chief Operations Director, where she continues to drive excellence in patient care and business efficiency.

    Lisa Hanson

    Chief Operations Director - Manchester

    As Chief Operations Director at Electiva Hospitals Manchester, Lisa Hanson ensures the seamless daily operations of the hospital. With a strategic vision and a commitment to excellence, Lisa oversees theatre management, clinic services, and patient care standards to maintain efficiency and quality.

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    Lisa brings 22 years of experience as a financial controller within the hospital sector, which provides her with a wealth of knowledge and a deep understanding of healthcare operations. Her extensive fi nancial expertise allows her to align operational goals with fiscal responsibility, ensuring effi ciency and sustainability in all aspects of the hospital’s performance.

    Lisa’s leadership is instrumental in driving effi ciency, maintaining compliance with healthcare regulations, and ensuring that Electiva’s state-of-the-art facilities deliver exceptional service to surgeons and patients alike.

    Her dedication to operational excellence has been a cornerstone in establishing Electiva Hospitals as a trusted partner for healthcare professionals across specialties, including gynaecology, urology, dermatology, ophthalmology, orthopaedics, plastic surgery, and more.

    In addition to her operational responsibilities, Lisa works closely with the leadership team to develop and implement innovative strategies that enhance patient care and streamline processes. Her approachable and collaborative style fosters strong relationships with staff , clients, and stakeholders, ensuring a professional and welcoming environment throughout the hospital.

    Lisa’s commitment to excellence and her ability to navigate complex operational challenges make her an invaluable asset to Electiva Hospitals Manchester.

    Helen Leigh

    Booking and Scheduling Manager

    As the Booking and Scheduling Manager at Electiva Hospitals Manchester, Helen Leigh ensures the smooth coordination of theatre space for surgeons and healthcare companies. With 30 years of experience in the healthcare industry, Helen runs a strategic, tight ship that keeps the hospital’s operations efficient, and client focused.

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    Helen’s expertise lies in managing complex scheduling demands while maintaining flexibility to accommodate surgeons and companies. Her meticulous attention to detail and proactive approach to problem-solving have been vital in minimising disruptions and maximising resource utilisation across the hospital.

    Helen works closely with clinical teams and administrative staff to streamline booking processes, enhance communication, and deliver a seamless experience for surgeons and corporate clients. Her deep understanding of healthcare systems, coupled with her dedication to excellence, ensures that every theatre booking is handled with precision and care.

    Helen’s unwavering professionalism, strategic mindset, and passion for operational effi ciency make her an indispensable member of the Electiva Hospitals Manchester team.

    Valerie Taylor

    Clinical Services Director

    As Clinical Services Director at Electiva Healthcare, Valerie Taylor leads service delivery with a strong track record in operational growth. With expertise in stakeholder engagement and team performance, Valerie ensures high standards in patient care while driving efficiency and service expansion.

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    Valerie plays a key role in budget preparation and financial ownership, ensuring resources are effectively allocated to deliver exceptional patient care. With a comprehensive understanding of both primary and secondary care pathways, she adeptly manages multi-functional service delivery operations and successfully implements change initiatives that champion continuous improvement.

    Her consultative and solution-driven approach to stakeholder engagement ensures that clinical quality remains at the core of all service delivery. Valerie has an impressive ability to foster collaboration, inspire teams, and execute strategies that align with organisational goals and patient-centric values.

    A fully qualified Registered Nurse, Valerie’s extensive clinical background includes specialised expertise in Intensive Therapy Unit (ITU) care. This foundation, bolstered by professional qualifi cations and a commitment to continuous professional development (CPD), equips her to bridge the gap between clinical and operational excellence.

    Under Valerie’s leadership, Electiva Healthcare continues to uphold its reputation for delivering innovative, high-quality services that meet the evolving needs of patients and partners alike.

    Why Choose Us?
    Expert care, exceptional results – trust Electiva for your transformation.

    Highly Skilled Medical Team

    Leading consultants, experienced nursing staff, and
    specialist healthcare professionals committed to
    exceptional patient care.

    24/7 Onsite RMO

    A Resident Medical Officer is always available, ensuring
    patient safety and immediate medical response.

    Highest Standards of Clinical Governance

    Regular MDT meetings, stringent protocols,
    and continuous quality improvement.
    State-of-the-Art
    Facilities
    Cutting-edge technology and fully equipped theatres
    for a wide range of Surgical procedures.
    Infection Control & Hygiene Standards
    Stringent protocols ensure a clean, safe,
    and infection-free environment.
    Seamless Pre- & Post-Operative Care
    Comprehensive patient journey from consultation
    to recovery, with excellent follow-up care.
    Easy Access & Parking

    Convenient transport links and ample private parking for
    patients and visitors.

    Dedicated Business Development Manager

    A Resident Medical Officer is always available, ensuring
    patient safety and immediate medical response.

    Flexible Theatre & Clinic Availability

    Surgeons benefit from optimal scheduling, ensuring
    efficiency and convenience.
    Why Choose Us?
    Expert care, exceptional results – trust Electiva for your transformation.

    Highly Skilled Medical Team

    Leading consultants, experienced nursing staff, and
    specialist healthcare professionals committed to
    exceptional patient care.

    24/7 Onsite RMO

    A Resident Medical Officer is always available, ensuring
    patient safety and immediate medical response.

    Highest Standards of Clinical Governance

    Regular MDT meetings, stringent protocols,
    and continuous quality improvement.
    State-of-the-Art
    Facilities
    Cutting-edge technology and fully equipped theatres
    for a wide range of Surgical procedures.
    Infection Control & Hygiene Standards
    Stringent protocols ensure a clean, safe,
    and infection-free environment.
    Seamless Pre- & Post-Operative Care
    Comprehensive patient journey from consultation
    to recovery, with excellent follow-up care.
    Easy Access & Parking
    Convenient transport links and ample private parking for
    patients and visitors.

    Dedicated Business Development Manager

    A Resident Medical Officer is always available, ensuring
    patient safety and immediate medical response.

    Flexible Theatre & Clinic Availability

    Surgeons benefit from optimal scheduling, ensuring
    efficiency and convenience.
    From our patients

    Client Testimonials

    The interaction I’ve had from pre op to post op has been fantastic. Would definitely recommend to anyone who is considering this kind of surgery
    Janson Gibson
    Patient
    All of the staff treated me with dignity and were cheerful and chatty when attending to me.
    Dan
    Patient
    All round good experience, from making the initial contact through to after care (currently 2 weeks post op).
    Alan Muray
    Patient
    All staff were exceptional and put me at ease, Chris Markey answered all my questions and got me in for surgery within 2 days.
    Deby Rawsthorn
    Patient

    Why Your Patients Would Choose Electiva

    Open 365 days per year
    On call theatre team 7 days per week
    Flexible Theatre & Clinic Availability
    Easy Access & Parking
    Private Ensuite Rooms

    Find out what we can do for you!

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      Memberships & Accreditation

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      Tailored excellence for
      every medical professional

      At our hospitals, we understand that every surgeon and healthcare professional has unique needs.

      That’s why we don’t off er a one-size-fi ts-all approach – we provide bespoke solutions designed to fi t your practice. Whether you’re a consultant looking for seamless theatre access or a medical professional seeking top-tier patient care facilities, we ensure that every aspect of our service is tailored to support you.

      With 24/7 onsite RMO coverage, a highly skilled medical team, and the highest standards of clinical governance, you can focus on delivering the best outcomes for your patients while we take care of everything else.

      A Partnership Built for Success

      Our approach goes beyond providing excellent facilities—we focus on building long-term, successful relationships with our surgeons and healthcare professionals. With flexible theatre and clinic availability, dedicated business development support, and strong B2B partnerships, we ensure that working with us is seamless and rewarding. Our low staff turnover, highly trained and passionate team, and commitment to continuous learning and professional development create an environment where both professionals and patients thrive. Located in an exclusive, peaceful setting with easy access and ample parking, we off er a first-class experience for both surgeons and their patients, 365 days a year.

      Considering our services?

      UNLOCK YOUR POTENTIAL...
      The Pines Hospital
      The Pines Hospital
      The Pines Hospital
      The Pines Hospital
      Partner with us today
      Please email: [email protected]

      Experience a hospital that adapts to your needs, supports your practice, and prioritises exceptional patient care. Get in touch to explore bespoke solutions and seamless collaboration. Contact us today to discuss how we can work together